Access For Micro Entrepreneurs to Grow

Many micro businesses are likely to be unregistered and operating in the home or in a temporary location, with fewer or no employees and limited capital for expansion, and many of them are operated by women. However, there are now more avenues for growth and development provided.

“Technology is evolving fast and we must keep up with it. Now, less than 30% of entrepreneurs engage in e-commerce in Malaysia, so there is great potential there,” said Masliza Mohamad Dahalan, from eUsahawan, Malaysia Digital Economy Corporation (MDEC). “For offline businesses that want to go online, the easiest way to start is to set up social media accounts to create an online presence to promote the company’s brand, products and services.”

Perkhidmatan e-Dagang Setempat (PeDAS)

In August 2019, the Ministry of Communications and Multimedia Malaysia together with its agency, MDEC, launched the Perkhidmatan e-Dagang Setempat (PeDAS) across 10 Rural Internet Centres (known locally as Pusat Internet Desa or PID) across the country, to galvanise digital transformation amongst micro, small and medium enterprises (MSMEs) in rural areas. This is in line with the rapid development of the e-commerce industry.

With its catchy call-to-action ‘One Click, A Million Opportunities’, PeDAS is now available at PIDs which serve as one-stop centres to offer opportunities and space for MSMEs to hone their skills in e-commerce. This is a crucial first step in enabling MSMEs to gain access to wider platforms such as the Digital Free Trade Zone (DFTZ), as well as to encourage them to utilise the various applications and digital tools to expand and improve the efficiency of their respective businesses.

Franchising for Micro Businesses

Can a micro enterprise get into franchising? The answer is yes. Under Perbadanan Nasional Berhad (PNS), assistance in the form of funding and training will be provided in the Business Interest Formation Programme. Successful businesses can later expand overseas too.

“A successful example is the Putu Bambu Food Trucks you see along highways. That started out as a micro enterprise. Otak-Otak JB is another successful one. So is the House of Mathematical Excellence,” said R. Mohd. Adriansyah R. Ade Daud, who is the head of Franchise Development and Advisory Section, PNS.

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The Importance of Networking

In the current competitive marketplace, strategic networking will give an added advantage.

According to Syireen Rose, Executive Director for BNI Klang Valley South, there are three important reasons to build your network. Firstly, your new contact might be interested to buy your product or service, and this will give you a quick sales conversion. Secondly, you build relationships with people for mutual benefit. Thirdly, you can search for the right people to build your winning team.

The future looks bright for micro enterprises, if they intend to build their businesses and expand. All it takes is the willingness to learn and improve oneself. With that crucial first step, bigger steps to success will follow.

The panel session Access for Micro Entrepreneurs was one of the session in Konvensyen Usahawan Wanita 2019 organized by SMECorp Malaysia that took place in conjunction with Minggu Usahawan Nasional 2019 on 29th August 2019 at MAEPS.




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