Pulsifi, a technology company that provides a user-friendly online HR software platform combining artificial intelligence (AI) and organisational psychology for organisations to hire, retain and develop their people, has raised US$1.1 million in funding from angel investors. These include workforce solutions veteran Chi Sieng Tiong, who was the former Vice President, Regional Operating Officer, APAC at Kelly Services, Chieh Suang Khor, Principal at Cento Ventures, and Lon Wong, founder of ProximaX and former President of NEM.io Foundation.
This funding comes at the right time in the industry as innovation in HR technology has grown to hit its inflexion point. According to a recent IBM study , 66% of CEOs and 50% of HR executives believe that AI will transform the HR industry, a significant increase from previous years. The US$1.1 million investment will be used to strengthen the use cases of Pulsifi’s platform across the talent lifecycle from hiring to retention to development, and enhance its AI capabilities.
Peter Yoong , Co-founder of Pulsifi said, “Pulsifi is entering a new phase of growth through this funding and more importantly partnership with such experienced investors. With their expertise and experience, we are well on our way of realising our vision of helping companies better understand their employees and employees to better understand themselves.”
Already an established player in the industry
Since the team came together in late 2016, Pulsifi has built an impressive roster of clients and partners, with MNCs like Nestlé and Deutsche Telekom T-Systems using the Pulsifi platform to elevate their HR function. The company has also secured partnerships with top technology companies such as SAP, IBM and Amazon Web Services, which involves integrating their platforms and joint go-to-market.
Pulsifi’s people analytics platform uses predictive models and machine learning to automatically generate holistic profiles of each potential or current employee, which enables the business and HR teams of organisations to make better-informed, data-driven decisions on hiring, teaming and development. By incorporating the multiple dimensions of competencies, experience, personality, interests and values, Pulsifi’s platform predicts behaviours, attitudes and performance at work, and fit to role, team and culture. Employees and candidates benefit from the science-backed insights on themselves, identifying potential areas of improvement and growth, and paths for them to reach their full potential. Pulsifi’s data sources include existing employee and candidate data, their suite of research-backed psychometric assessments, and social media.
Chi Sieng Tiong , former Regional Operating Officer, Kelly Services,, said, “People are the heart of every organisation. The ability to understand people, makes Pulsifi invaluable to every organisation and every working person out there. They are showing strong growth and adoption using innovative technologies to bring improvements in quality and speed of information in talent management. I look forward to helping them continue their strong growth globally.” Scalability is key
“One key benefit of the Pulsifi platform is the ability for organisations to make decisive HR decisions at scale. Without Pulsifi, making decisions on tens, hundreds or thousands of people has typically been done based on gut feel rather than data or science,“ said Chieh Suang Khor , Principal at venture capital firm Cento Ventures who invested in Pulsifi in her personal capacity. “Pulsifi is changing how that works, and I personally appreciate how they are developing their AI not just as a deep tech, but for solving a big real-world problem.” The scalability of Pulsifi’s platform solves the issue of how organisations struggle to allocate their limited HR resources to all employees and candidates, to provide a high quality of service in a consistent manner across offices and locations around the world.