TL; DR– Entertainment is not just merely fun, but it’s about preserving what we already have.
Culture has shaped what entertainment is for every ethnic group in the world. It became the identity, the source of tradition and the way of tracing back to centuries where our ancestors belong. And through years of development, arts has become the way to express our gratitude and appreciation for culture, especially rich multi-ethnic Malaysian culture.
On Let’s Jam at GEM, Rock da Boat of Entertainment, Johan Ishak from MyCreative Ventures (now CEO of Media Prima) questions why Joe Sidek started George Town Festival in 2010.
Festival has been around for so many years, how can it still be relevant to today’s world?
“You can buy big shows, but what makes your festival special? Penang has special attractions,” Joe said, and emphasized, “The festival is about the people. The culture makes the tourism attractions.” This has been Joe’s consistent faith in George Town Festival, following his interview in the past.
Joe Sidek, George Town Festival
Joe, who has been involved in the arts industry for two decades now, has always expressed George Town Festival offers more than just entertainment to the visitors. He is very much in love with George Town and he wants every visitors to have a taste of the warmth of the people, the place and the history of George Town.
George Town Festival started in 2010, was dedicated to George Town’s inauguration as a UNESCO World Heritage Site in 2008 and the Festival is held yearly for a month or so. It is a celebration of arts, cultures, heritage and communities. The festival attracts 250,000 visitors every year.
“If it’s not us who do so, who else would do it for us?”
Izan Satrina pitched the idea of Cendana to Prime Minister, Datuk Seri Najib Tun Abdul Razak in August last year. Cendana aims to encourage demand for arts and culture and empowering the arts community, not only by improving through aid and funding but also by refining policies and attract corporate investors. Cendana was launched on 6th of June, 2017, by the Prime Minister himself.
The launching of Cendana by Prime Minister, Datuk Seri Najib Tun Abdul Razak
According to Izan, her position had allowed her to be the “bridge” between the ideas and the execution of Cendana. She believes that the government and the corporate sector should be working hand in hand to support arts and culture in Malaysia. Cendana, was set to launch its first arts funding programme in November.
On this month Let’s Jam at GEM Rock da Boat of Entertainment was also joined by Fred Chong, the Group CEO of WebTV Asia and Iqbal Ameer, Group CEO of The Livescape Studio. Fred discussed about disruption the television industry and how to gather audiences to watch TV shows through Internet. Iqbal emphasized on educating artist to make business and the entertainment industry sustainable.