Launched in June 2015, Touristly is a platform that enables travellers to customize holidays with ease. Aiming to eliminate the process of searching through various websites and apps for the best deals, Touristly is a one stop centre for travellers’ on-location activities.

A central feature on Touristly is the interactive trip planner that allows travellers to curate their own holidays with the thousands of deals available on the platform, share their itineraries, and book them with just a click of a button.
Touristly features over 13,000 deals on tours, attractions, activities, spas and restaurants in over 70 destinations around Asia Pacific, and will be adding more destinations and tours around the world.

Working to integrate its services with the Tune Group, Touristly is in partnership with AirAsia BIG, Tune Hotels, Tune Protect, and AirAsia.

Touristly has raised investments from Tune Labs, Netrove Ventures Group, and is recipient of Cradle’s CIP500 Grant. They were also one of the two startups selected at Pitch@Palace Malaysia in June 2016 to represent the country at Pitch@Palace Global, an initiative of the Duke of York, in December 2016.

In April 2017, AirAsia acquired 50% of Touristly in a cash and asset deal valued at RM11.5 Million ($2.6 Million) and aims to roll out Touristly’s services to serve its 60+ million customer base.

Founder of Touristly, Aaron Sarma, was Founder of the Year at Malaysia Rice Bowl Startup Awards 2017.


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