Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation.
As small business buds and grow slowly, there are few and longer steps are taken to build brandings.
- Business owners are the ambassador of their small business. For a small-scale business that focuses on B2C, business owners need to take care of their customers to maintain the customer base.
- Using our real names and legit website will help to build trust, especially on Facebook where it is easy to reach us.
- Maintain positive thoughts and postings on Facebook, because customers observe our online behavior. This will give a welcoming and warming impression for them if done correctly.
- If you use Facebook for business, then you have to maintain good postings or no posting at all.
- Avoid confrontation with customers on Facebook. Most customers will observe your online behavior in tackling issues and confrontation.
- Avoid uploading or updating customer’s private properties when you are visiting them. Respect their privacy, if needed, ask for permission.
- If your customers seem to pick up fights with you, try not to fight online. Discuss offline and talk to them personally.
- Use correct salutations for customers, even if they are your close friends. Don’t be rude to them.
- Communicate using full sentences and word, because customers will have hard time to understand what are you saying.
- Study the behavior of customers and what they like to read and share. Meaningful sharing will trigger building of fanbase!