From the 26th to 28th July, Absolutely Halal Malaysia 2019 was held for three days at the Mid Valley Exhibition Centre. Organized by Idea Max Event (M) Sdn Bhd, in partnership with Halal Industry Development Corporation (HDC), ARK Halal, Serunai Commerce, Global Halal Data Pool, Verify Halal, HELP College Arts and Technology and Big Onion Food Caterer Sdn Bhd, this 3 day consumer exhibit showcased all halal products by merchants for consumers.
The goals for this exhibition, according to Mrs Ester Fong CEO of Idea Max Event (M) Sdn Bhd, were 1) to develop and improve the halal industry and 2) to raise public awareness regarding the concept of halal and halal products. This exhibition aims to show that halal is not just a Islamic concept, but rather a universal concept, meaning that it is for both Muslims and non-Muslims.
Halal for Muslims means that is it permissible in Islam to consume or use, and all Muslims are ought to use and consume only halal products, and stay away from haram (forbidden) products and practices. However, halal is also a very broad concept and its not limited to what is decreed in Islam. For a product to be deemed halal, a lot of factors are taken into consideration, like safety, hygiene and morally just. For Non-Muslims, halal can be seen as something that is safe and hygienic. Safety and hygiene are universal concepts that are practiced by every being in this world, as it improves the quality of one’s livelihood. With this, it shows that halal is not just for Muslims, but for non-Muslims as well.
Dato’ Dr Sirajuddin Suhaimee, director of Majlis Halal Malaysia, JAKIM also welcomed the development of the halal industry. Malaysia is seen as one of the leading halal hubs in the world, as companies from countries like China sought after Malaysian halal products. Malaysian halal products are very high in demand in the current market due to the high trust and integrity established with these products. This is thanks to the cooperation of both government and private sectors towards the development of the Malaysian halal hub.
Such cooperation, particularly the Malaysian government and Serunai Commerce, is leading towards the development of Halal Digital Chain, which will be considered as the first ever halal blockchain technology. With this Halal Digital Chain, halal businesses will gain access to 42 international market platforms, expanding their target market. With such development and cooperation from all parties, we can see a really bright future for the halal industry.