Back when Virtual Reality (VR) technology was first introduced, its first target market mostly ranged from young adults who are interested in gaming and entertainment. More than a decade later, VR technology is one of the most sought-after marketing techniques used by big brands. In a research conducted in 2015, it was revealed that 75 percent of the Forbes World’s Most Valuable Brands had implemented some form of virtual reality or augmented reality experience for both their customers and their employees.
Here are some amazing facts about VR and how you can use it in your business.
Save your money
VR allows you to communicate with customers in a more proactive way without necessarily spending more. If you are in the business of real estate or interior design, consider implementing VR to sell or showcase your product. Imagine having customers experience an apartment before they are being built or go through their new interior layout before you even begin sourcing for materials and hiring contractors. VR might seem like a hefty investment at first but will save you money in the long run.
Increase your customer engagement
With the marketing market getting more saturated, you can easily stand out by using VR in your marketing strategy, no matter what industry you are in. Oreo used VR technology to enable users to experience their Oreo World while Mercedes used VR for the test-drive of their new model. The possibility of VR in marketing is endless.
If you’re in the business of hospitality or even education, use VR as a preview tour of what you have to offer. Imagine someone from London can experience Malaysian hospitality before they fly thousands of miles for a holiday or a Malaysian student touring the campus of Oxford before he even leaves home. You can instantly eliminate the fear of over-promising that is often a big issue in tourism and hospitality.