MHE 2019 Sales Worth RM 135.04 Million

The Malaysia Halal Expo 2019 that took place in Kuala Lumpur Convention Centre from 24th to 26th of January 2019 exceeded all expectations by successfully recording sales worth RM135.04 million with a total of 223 sessions throughout the period of 3 days. This recorded figure vastly exceeded the initial target set by the Ministry of Entrepreneur Development (MED).

#MHE2019 is an accumulation of effort from the MED with support from SME Corp. Malaysia, Ministry of Youth and Sports (KBS), Department of Islamic Development Malaysia (JAKIM) as well as the Association of Islamic Banking Institutions Malaysia (AIBIM). The event attracted over 10,000 visitors made up of trade buyers, students, the general public as well as numerous local and international SME entrepreneurs.

As a platform, it provided an avenue for Malaysian SMEs to reinvent their business potential, display their ability to match their products and services to the fast-changing demands of the Halal market as a whole. In addition to that, the expo was also a promotional showcase of Malaysian halal products for the Tokyo 2020 Olympics and Paralympic Games. In preparation of the upcoming Olympic Games in Japan, sessions discussing the numerous ways that Malaysian SMEs can capitalize on for the Games in 2020 was also discussed.

Among the success stories made possible by the Malaysia Halal Expo 2019 is the participation of 21 anchor companies from Malaysia and Japan in the business matching sessions with 274 local Malaysian SMEs and cooperatives. By including big companies such as AEON Big Malaysia, Tesco Stores Malaysia, Lulu Group Retail Sdn. Bhd., Ramly Food Marketing Sdn Bhd, Nestle Manufacturing (M) Sdn as well as Japanese companies such as Hayabusa International, Yatsumoto Tsusho Co. Ltd and Nanyang Trading Inc; the Malaysia Halal Expo 2019 provided the perfect culture environment for a match between high potential Malaysian SMEs and anchor companies.

The event also concluded on a high note with the signing of a new Memorandum of Agreement (MoA) between Nanyang Trading Inc, a Japanese company with two Malaysian SMEs: Nuha Food Sdn Bhd and Kit Hin Company Sdn Bhd to supply Halal products for the Japanese market under a long term agreement.

If you missed out on the event but would like to stay in the loop with everything that took place, do log on to or check out our podcast here :

and and other articles on the expo here:

2020 Olympics and The Demand for Halal Products

Funding Your Export Business: A Guide for Malaysian SMEs

5 Things You Didn’t Know About Halal in Makeup

Ladangku : Farm to Fork Halal Poultry


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