Shifting the Narrative of Merchandising

SaltyCustoms isn’t your run-off-the-mill T-shirt manufacturer. Indeed, it would appear that this company has effectively shifted the narrative of graphic T-shirts away from angsty, aggression-fuelled messages, to a branding medium that could potentially serve as well as more expensive methods of advertising. At the forefront of this revolution is SaltyCustoms Group Managing Director, King Quah.

King is the living embodiment of style. Everything he says is measured, and calculated. A testament, no doubt, to the brand that he stands behind. After graduating from HELP University with a Bachelors Degree in Finance and Accounting, he began his career oriented toward organisational behaviour and change management. It would set the stage for his role in Saltycustoms.

“We are huge on culture. I think that culture to me is not just words on the wall, but it’s how you feel when you step into a place. Here at SaltyCustoms, we are dedicated to defending and nurturing the younger people within our culture so that they too can go on to become trendsetters,” enthuses King.

SaltyCustoms began as a personal interest focused on mass manufacturing, but quickly grew to become the first tech merchandising company in South East Asia. They enable celebrities to own their own E-Stores and generate profit through a seamless process. The brand undertakes everything from manufacturing, quality control, mass distribution, payment gateways, transactions solutions, as well as unparalleled apparel consultancy services.
Instead of simply manufacturing pre-designed T-Shirts for clients, the company walks clients through a step by step process of the best designs, and the best messages to incorporate into those T-Shirts.

As for his opinion on the entrepreneurial ecosystem here in Malaysia? King states unapologetically: “Talent here is difficult to come by. You cannot coach depth, and I mean the depth of a person in general; the exposure, their experience, their aptitude. Young entrepreneurs here will face trouble trying to acquire talent. It is available but not in abundance right now. That’s something we need to change.”


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