“Every company has a culture — it’s just that they’re not aware, or they don’t pay attention to it and they don’t realise that is what’s that attracting talent,” says Derek Toh, founder of WOBB, a work-culture centric job seeking platform. He describes himself as a ‘mixed bag’, but his myriad of interests & cross-industry experiences brought shape to what WOBB is today: Derek had previously dabbled with coding in his youth (“It was sometime in the nineties, and I later outgrew it because it wasn’t the cool thing it is now!”), worked as an auditor before ending up in the recruitment sector. He started WOBB upon realising there was a gap in the market for young job-seekers at the end of his stint as a recruiter.

WOBB prides themselves on opening up conversations about company culture in Malaysia when it was practically unheard of from the time of their inception in 2014. In fact, Derek confides, “…the chance of a company agreeing to talk to WOBB about their work culture nowadays is a lot higher now than it was 3 years ago,” What WOBB does well is assisting employers in using the digital space to talk about what kind of culture they have in the company and what do they care about when they hire people. These employers do so by providing in-depth photos, videos and testimonials on WOBB, giving the jobseeker better insight into these companies. This contrasts WOBB with other job seeking platforms such as MauKerja & Jobstreet who tend to advertise jobs more conventionally and are more bare-bones in terms of information.

A strong emphasis on the employers’ work culture aside, another thing that really sets WOBB apart from everyone else is the existence of a designated mobile app. A lesser known fact about WOBB is that it is actually an acronym for ‘Working on Bean Bags’, and if this sounds very millennial to you, hold up – WOBB’s native application does work in a style akin to Tinder for jobs, as one only needs to swipe their favoured job card to the right in the app to indicate further interest. LinkedIn (the world’s largest professional network) also partners with WOBB, having approached them from Singapore a few years ago and realising that both the companies’ beliefs aligned with each other well. Whilst LinkedIn is known as a mass platform, they tend to advertise senior-level positions and WOBB’s focus on junior-level ones meant both platforms complimented each’s other needs well.

WOBB’s initial clientele consisted of start-ups, but they gradually managed to add well-known multinationals (Shell, Procter & Gamble, Paypal and Uber, to name a few) into their roster. Recurring business from these multinationals are seen as endorsements of WOBB’s credibility and success despite the existence of various platforms on the market. WOBB hopes to solidify its growth in Malaysia and move towards becoming a big-sized company in 2018, as well as expanding in the Philippines and Indonesian markets — Derek himself has travelled to the Philippines a few times over the past year in order to get a feel of the job market there. Derek considers WOBB as a pioneer as he has not seen anyone doing anything similar to what WOBB does in the mainstream, and he hopes to bring WOBB across Southeast Asia in the years to come.


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